Read Ups

What is your better in the “people + data = better” marketing equation?

People + Data = Better is a simple but vital concept in marketing. It means humans with marketing experience take impartial marketing analytics data – from multi-touch attribution or customer journey analytics – and devise insights that help a brand, company or agency increase marketing performance.

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Global Cloud Advertising Market to 2027

The global cloud advertising market size is expected to reach $7.2 billion by 2027, rising at a market growth of 18.6% CAGR during the forecast period. Cloud advertising solutions lay down the foundation for virtual advertising platforms on online and social media platforms for the effective advertisement of brands & services.

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How to Reach Your Ideal Attendees With Facebook Targeting

Unless your event effortlessly sells out minutes after your on-sale, you need a strategy to promote your event to new and existing attendees. But what if you don’t have tons additional time or resources? You need to make smart choices — choices that don’t require more effort or money.

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Why ad viewability matters and how to improve it

Ad viewability is a key factor that advertisers consider when deciding how much to bid for impressions. This in turn, makes viewability a crucial lever for publishers to optimize their ad revenue. In this guide, we’ll explain what ad viewability means, how it is measured, why it matters, and how publishers can work towards optimizing their viewability score.

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