Five Ways Marketers Are Using AI To Elevate Their Content Marketing Strategy
For years, content creators have struggled with nailing their messaging in a way that will effectively speak to their target audience. Machine learning has evolved to be able to track consumer behavior, preferences and content interaction, allowing writers to deliver unique content pieces to different segments of customers and create the personalized experience that people crave. Read More
15 Key Marketing Trends Brands Need To Take Note Of In 2022
A successful marketing campaign can be the difference between sustaining a thriving, profitable company and being left behind, losing business to your competitors. Staying on top of the latest trends in marketing can help keep your solutions top of mind for your existing customers while consistently feeding new prospects into your sales pipeline. Read More
What is your better in the “people + data = better” marketing equation?
People + Data = Better is a simple but vital concept in marketing. It means humans with marketing experience take impartial marketing analytics data – from multi-touch attribution or customer journey analytics – and devise insights that help a brand, company or agency increase marketing performance.
Global Cloud Advertising Market to 2027
The global cloud advertising market size is expected to reach $7.2 billion by 2027, rising at a market growth of 18.6% CAGR during the forecast period. Cloud advertising solutions lay down the foundation for virtual advertising platforms on online and social media platforms for the effective advertisement of brands & services.
How to Reach Your Ideal Attendees With Facebook Targeting
Unless your event effortlessly sells out minutes after your on-sale, you need a strategy to promote your event to new and existing attendees. But what if you don’t have tons additional time or resources? You need to make smart choices — choices that don’t require more effort or money.
Why ad viewability matters and how to improve it
Ad viewability is a key factor that advertisers consider when deciding how much to bid for impressions. This in turn, makes viewability a crucial lever for publishers to optimize their ad revenue. In this guide, we’ll explain what ad viewability means, how it is measured, why it matters, and how publishers can work towards optimizing their viewability score.